Challenge
Test the proposition and the assumptions carrying the most risk.
Venture formation and acceleration
FORGE™ Venture & Technology Assessment
A structured assessment for new or stalled digital ventures that connects market fit, differentiation and commercial value to architecture, delivery, team, cost and a credible route to launch.
When this helps
A defined intervention, not an open-ended consulting engagement.
The scope is deliberately focused: understand the important evidence, identify the decisions that matter and leave the business with something it can act on.
- A promising idea needs to become a buildable proposition
- A founder or investor wants evidence before committing more capital
- An MVP is drifting without clear product, architecture or commercial logic
- AI or emerging technology is central to the story but its real value is unclear
- A venture already in flight needs recovery, sharper priorities or a reset
What I look at
Enough depth to make the next decision properly.
The exact evidence varies by engagement, but the assessment typically covers the following areas.
- Fit: problem, users, use cases and market evidence
- Originality: competition, differentiation, IP, data and narrative value
- Returns: pricing, revenue, cost and strategic value
- Groundwork: architecture, build/buy/partner, team, security and compliance
- Execution: POC/MVP scope, roadmap, estimates, risk controls and gateways
- Two modes: 0-to-1 formation or in-flight recovery and acceleration
What you receive
Useful outputs, not a slide deck that expires in a shared drive.
Venture assessmentA joined-up view across product, market, technology, delivery and commercial logic.
POC / MVP definitionA deliberately constrained scope that can prove the most important assumptions.
Architecture and delivery planTechnology shape, tooling, team, dependencies, estimates and delivery sequence.
Gateway recommendationClear build, reshape, prove-next or stop decision with supporting evidence.
How it works
Fast enough to be useful. Structured enough to be trusted.
Design
Connect product, commercial model and technology into something buildable.
Forge
Produce the practical roadmap, resourcing, costs, proof points and decisions needed to move.
← All focused engagements
Turn an interesting technology proposition into a venture that can be tested, funded and built.
Start with a working conversation about the situation, the decision you need to make and the evidence already available.
Discuss this engagement